Pagani Branding
Project
Pagani is a luxury jewelry brand specializing in sophisticated and elegant earrings. This project focuses on developing a cohesive and visually compelling brand identity that reflects Pagani’s refined aesthetic. Key objectives include designing a high-end logo and establishing a consistent visual system that enhances brand recognition and communicates luxury across all touchpoints.
Tools
Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Deliverables
Brand identity (logo, color palettes, graphic standard, signage, marketing materials) and brand guidelines (Click here)
Role
Brand Designer
Design Process
My focus for this logo design is to create a minimalist and modern logo. Keeping that in mind. I have drafted a few logos that are composed by lines, which would visually provide a sense of comfort and minimalism.
During the sketch process, I wanted the logo to resemble the ear and the letter P, since the brand starts with “P“ in the brand name and sells earrings primarily.
I created the logos on illustrator and demonstrated to Jennifer. she loved the idea of the letter P resembling earring. Therefore, the first logo was chosen to be the final logo.
